Our Story
Grace & Emma Queenstown started at a kitchen table, between a mother and her daughter.
Grace had spent a lifetime watching the women around her struggle to find clothing that made them feel like themselves — not squeezed into trends made for someone else's body, not settling. Emma grew up watching her mother's quiet frustration with an industry that seemed to forget women as they got older, and carried that same conviction with her.
Mother and daughter, one dream: a small boutique in Queenstown, made for real women with real bodies and real lives.
Every piece we choose is selected with care — thinking about how it feels, not just how it looks. We believe getting dressed shouldn't be a battle. It should be a small, quiet joy.
What began as a conversation between a mother and her daughter has grown into a community across New Zealand who trust us for the feeling that comes with what they wear: being seen, being celebrated, being you.
That's the heart of Grace & Emma.
Loved by everyone!
Absolutely love it! Beautiful quality and so elegant.
Beautifully made and even better in person. Love it!
Such a lovely piece. Great quality and a perfect fit!
Gorgeous quality and such a flattering style. Highly recommend!
Really beautiful and comfortable. Delivery took a little longer, but I’m very happy.